Heartlands Developing a Brand

When the Heartlands project restarted in 2008, after receiving its funding from the Big Lottery fund, we were keen to create a new brand and image. We wanted to move away from the prevalent (and often failing) heritage style - a backward looking approach - and look forward to a brighter more vibrant future. SFL wrote a Brief and specification, various south western companies tendered and we choose Gendall Design in Falmouth to undertake the work. At left you can see one of the brand development ideas. This work provided the foundation for the current identity and website for Heartlands. Click here to review the options in development. Gendall did some brilliant photography for the project: